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FW 20/21

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FW 20/21

We were free and we didn’t know…The global Coronavirus pandemic has had a life changing impact on people around the world. We were free and we didn’t know…The sense of Touch… A pat on the back, a caress of the arm—these were everyday, incidental gestures that we usually have taken for granted. They are our primary language of compassion, and people can not only identify love, gratitude, and compassion from touches but can differentiate between those kinds of touch. Felmini is a brand that always have made an ode to joy, freedom, and freestyle spirit in fashion and has been inspired in this collection by the actual crisis. Through this campaign, Felmini is sending an important message: never take small gestures and simple things for granted. The brand continues to reinforce its primary concepts: comfortable shoes and that just as there are two sides to every story, there are two sides to every woman. One that she decides to reveal to the world, the other, she keeps hidden inside. To unwrap the hidden part of every woman and make her free, you must see this campaign that values above all comfort and proves may be a part of every woman that has her own style. Each shoe of this collection challenges women to be themselves, apart from their jobs, tastes or styles.  Free your Style with Felmini.